Johnny Michael is a writer, director, and creative professional.
Currently based in Miami, I'm building three ventures that bring together storytelling, connection, and craft:
From The Fringe — A golf creative studio where I shoot, direct, and fly drones to capture the game I'm passionate about. Commercial work for golf brands, courses, and events.
Happy Interactions — A brand celebrating greetings from cultures around the world. Apparel, content, and partnerships that remind people we're all just a word and a wave away from connection.
Arctic Sourdough — Handcrafted artisan sourdough, flash-frozen at peak freshness. Real starter, simple ingredients, traditional methods—delivering bakery quality from your freezer. Launching 2026.
I'm actively pursuing Creative Director roles and exploring opportunities in sports marketing. After 11+ years in advertising (Razorfish, Publicis agencies, and more), I've realized I'm most energized when I'm building, directing, and collaborating on work that's genuine and human.
I believe the best creative work comes from conversation, not portfolio dumps. So instead of plastering this site with every project I've ever touched, I'd rather talk to you about what you're working on, then share what's relevant.
The Story (So Far)
At 17, I realized writing could be powerful. At 23, I went to Chicago Portfolio School to become a copywriter. I walked around Chicago with red balloons, worked at Commonwealth//McCann on Chevrolet, took improv classes, moved to Miami for Burger King, won a scholarship to The Second City, spent 7 years at Razorfish, and started From The Fringe.
Along the way I published a book called "A Funny Thing About Love" under the name Johann Rocket, worked with brands like Nike and Columbia Sportswear, built Happy Interactions, and learned that the best career moves come from following curiosity instead of safe paths.
The plan is to keep adding to this story. If you'd like to work together and be part of it, say hi.
Work With Me
Resume: View here
Creative Portfolio: View here
Concept Pitch Decks: View here
Photography Portfolio: View here
P.S. — I'm a real human who loves meeting people and having real conversations. Say Hi.