I'm starting something new with From The Fringe: Farcenerships.
It's a series celebrating partnerships that should exist but don't. Satire on how brands and sports leagues approach sponsorships in golf - and sports in general. Sometimes the best ideas are the ones that make you laugh and think "wait, why isn't this real?"
Why Farcenerships?
Golf has no shortage of corporate partnerships. Some make sense. Some are... creative. But the best partnerships are the ones that never happen - the absurd, the ridiculous, the ones that are almost too perfect.
Farcenerships is about exploring those ideas. It's a creative exercise. It's a commentary. It's also just fun.
Episode 1: Buc-ee's x PGA Tour
For the inaugural episode, I present: Buc-ee's as the Official Restroom Sponsor of the PGA Tour.
If you know Buc-ee's, you know their reputation is built on one thing - world-class highway restrooms. So why not bring that expertise to professional golf?
Here's the full press release:
FOR IMMEDIATE RELEASE
Buc-ee's Partners with PGA Tour as Official Restroom Sponsor
Landmark Deal Brings Highway Travel Excellence to Professional Golf
LITTLE JACKSON, TX / PONTE VEDRA BEACH, FL - February 11, 2026
Buc-ee's, the beloved travel center chain known for world-class restroom facilities, today announced a multi-year partnership with the PGA Tour to become the Official Restroom Sponsor of all tour events.
The groundbreaking agreement marks the first time in professional golf history that a brand has exclusively sponsored tournament toilets.
Fans feel excited and thoroughly relieved. Tooting its horn, the PGA Tour feels it is absolutely flushing it with its partnership strategy.
Brett Loodousche, Senior Vice President of Partnerships at the PGA Tour stated:
"Let's be honest - in the past, we've been stinking up the field and fans are tired of waffling stench wavering into the concession areas. We caught whiff of a great idea and sniffed out a new solution with this partnership."
"It's our duty to make sure fans have a great experience. Whether that's on the course or in the baño."
Scooter Gaphound, Chief Beaver Officer at Buc-ee's stated:
"For decades, Buc-ee's has set the gold standard in highway restroom excellence. Now we're bringing that same commitment to cleanliness, comfort, and beaver-themed signage to golf's biggest stages."
All facilities will feature triple-ply toilet paper, leaving your behind as soft as a birdie.
Gaphound continued: "We want everyone to leave with a big smile wiped across their face."
One fan attending the launch event said: "I'm actually excited to take a dump on the course."
Tiger Woods could not be reached for comment.
With Buc-ee's as the gotta-go destination, every pee break will feel V.I.Pee.Pee
What's Next?
This is just Episode 1. I've got a list of ridiculous partnerships brewing. If you've got ideas for absurd brand collaborations that should exist in golf (or sports in general), let me know.
